Pop superstar Taylor Swift has filed trademark applications covering two audio clips of her voice and an image of herself, in a move aimed at safeguarding her identity against the growing threat of AI-generated deepfakes. The filings, submitted to the United States Patent and Trademark Office, list her company TAS Rights Management as the owner. The audio clips include promotional messages for her album “The Life of a Showgirl,” referencing platforms like Amazon Music and Spotify.
The trademark applications come as Swift’s voice and likeness have increasingly been exploited in AI-generated content, ranging from misleading advertisements to fabricated political endorsements and explicit imagery. In addition to the audio clips, Swift is seeking protection for a stage image depicting her in a sequined outfit holding a pink guitar—an effort to establish stronger control over how her visual identity is used or replicated digitally.
Trademark attorney Josh Gerben noted that the filings represent a strategic response to evolving AI capabilities, which can mimic an artist’s voice without copying existing recordings. He explained that while traditional copyright and “right of publicity” laws offer some protection, trademarks could provide an added legal layer. Similar measures have been pursued by Matthew McConaughey, highlighting a broader industry push to define ownership and consent standards in an increasingly AI-driven media landscape.
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