Apple’s Chief Design Officer and the designer of the original iPhone Jony Ive is leaving Apple after 30 years. From the candy coloured iMacs to the iPod and the iPhone, Ive designed many iconic products that revived the company and made Apple the most valuable company in the world.
Ive is leaving to start his own design company based in California called LoveFrom. Apple will be one of its top priority clients and Ive will work closely on projects for Apple. The company will launch in 2020.
Jony is a singular figure in the design world and his role in Apple’s revival cannot be overstated, from 1998’s groundbreaking iMac to the iPhone,” Apple CEO Tim Cook said in a statement.
Ive was instrumental in the sleek design aesthetic of Apple which kept the company’s products a step above its competitors. His work in Apple earned him numerous awards including a knighthood. Sir Jonathan Paul Ive was very close with Apple founder Steve Jobs, according to his biographer. His departure will undoubtedly signal an end of an era in Apple’s history
(Title picture courtesy: BBC)
