JOY ALUKKAS – AN ENTREPRENEUR PAR EXCELLENCE

THE RISE AND THE GOLDEN RUN OF JOYALUKKAS

“My vision of becoming a successful entrepreneur wasn’t situational or circumstantial. I was clear from the beginning what I wanted and once I had set my goals, I continued to work relentlessly to pursue my ambitions and aspirations. I learned early that experience is the best teacher and your greatest asset.”

They say entrepreneurs are made and not born but some are destined for greatness from the beginning. So is the story of Joy Alukkas, Chairman and Managing Director of global conglomerate Joy alukkas Group. A second-generation entrepreneur, Joy Alukkas learned the tricks and trades of the business since his childhood days. His fascination towards the business saw him drop out of school to join his family business and develop a sharp business acumen. Recalling his early years, Joy Alukkas said, “My vision of becoming a successful entrepreneur wasn’t situation- al or circumstantial. I was clear from the beginning what I wanted and once I had set my goals, I continued to work relentlessly to pursue my ambitions and aspirations. I learned early that experience is the best teach- er and your greatest asset.” Decades of hard work, innovation and perseverance have now borne fruits in many ways than one can imagine.

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