Kerala is setting new global benchmarks in sustainable tourism under the leadership of Tourism Minister Mohammed Riyas. Through the state’s Responsible Tourism (RT) Mission, Kerala is fostering positive change by empowering local communities and championing eco-friendly travel. With a strong focus on coastal tourism, adventure tourism, and enhanced air connectivity, the state is attracting a diverse array of travelers, including those seeking destination weddings and wellness retreats. By prioritizing women’s safety, infrastructure advancements, and innovation, Kerala is positioning itself as a global leader in beach tourism, adventure sports, and wellness, ultimately contributing to economic growth and job creation.
Leading the Way in Responsible Tourism
Kerala has long been at the forefront of sustainable tourism, setting high standards through its Responsible Tourism (RT) initiatives. From implementing eco-conscious policies to launching innovative tourism projects, the state continues to attract both domestic and international visitors. In an exclusive discussion, Tourism Minister Mohammed Riyas shares his vision for the future, emphasizing responsible travel and making tourism more inclusive and accessible.
Minister Riyas firmly believes in a community-driven and environmentally responsible approach to tourism. “Tourism isn’t just about attracting visitors; it should also uplift local communities. Our Responsible Tourism (RT) Mission plays a pivotal role in achieving this goal,” he states.
The RT Mission integrates local artisans, farmers, and entrepreneurs into the tourism industry, ensuring that the economic benefits of tourism reach the grassroots level. Additionally, the initiative tackles waste management, promotes green certification for destinations, and advocates the ‘No Plastic During Travel’ campaign, reducing plastic waste and encouraging sustainable tourism practices.
“More than 1,200 hotels and resorts, along with 240 travel agents, have pledged to uphold responsible tourism principles through the RT Mission’s Certificate of Association. This collaborative effort unites businesses, tourists, and local communities to create a truly sustainable travel experience,” Minister Riyas explains.
Expanding Tourism Through Innovation
Kerala is diversifying its tourism offerings to attract new segments, including destination weddings, MICE (Meetings, Incentives, Conferences, and Exhibitions), wellness tourism, and adventure tourism. Minister Riyas highlights the importance of innovation in marketing:
“We don’t just wait for tourists to come; we proactively engage with creative campaigns. Our strong presence in international and domestic travel trade fairs, social media initiatives, and unique promotional strategies ensure that ‘Destination Kerala’ remains a globally recognized brand.”
To enhance accessibility, Kerala is improving air connectivity and inter-destination travel infrastructure. Several new projects under the Kerala Infrastructure Investment Fund Board (KIFBI) are modernizing roads, bridges, and public transport systems, making travel within the state more seamless and comfortable.
Unlocking Kerala’s Coastal Tourism Potential
With a 580-kilometer coastline, Kerala’s beaches have long been a major attraction. The government is now heavily investing in coastal tourism to maintain sustainability while enhancing visitor experiences.
“We already have two Blue Flag-certified beaches—Kappad and Chal—and are working on certifying more. Kovalam, one of our most iconic beaches, is undergoing significant infrastructure upgrades. Additionally, new coastal destinations such as Beypore, Chaliyam, Cherai, and Muzhappilangad are being developed,” Minister Riyas reveals.
With these strategic initiatives, Kerala is well on its way to becoming a world-class beach tourism destination.
Adventure Tourism and Floating Bridges: Game-Changing Developments
Adventure tourism is another area where Kerala is making remarkable progress. The state has introduced comprehensive guidelines to ensure adventure activities remain both exciting and safe.
“Our adventure tourism sector is thriving, with events like the Varkala International Surfing Festival, Malabar River Festival, Wayanad Mountain Terrain Biking, and Vagamon Paragliding Festival attracting global adventure enthusiasts. Floating bridges, which have gained immense popularity, are further transforming Kerala’s tourism landscape,” Minister Riyas notes.
Despite some concerns over safety, the Minister reassures that Kerala boasts some of the strongest safety protocols in the country, making it a secure and thrilling destination for adventure seekers.
Prioritizing Women’s Safety in Tourism
Kerala is dedicated to ensuring a safe and welcoming environment for women travelers. Minister Riyas emphasizes the government’s commitment to making tourism more accessible and secure for female tourists, even during night travel.
“Kerala is already one of the safest states in India, but we are taking additional measures to enhance night travel safety. These include improved street lighting, increased police patrolling in tourist areas, and the introduction of women-friendly spaces,” he explains.
The government is also launching women-only taxi services, secure accommodations, and digital safety tools to provide solo female travelers and women’s groups with greater confidence while exploring Kerala.
Strengthening Infrastructure to Support Tourism Growth
As both the Public Works and Tourism Minister, Mohammed Riyas is ensuring that infrastructure development aligns with Kerala’s tourism ambitions. He understands that improved roads, highways, and public transport are critical for maximizing the state’s tourism potential.
“We are enhancing the three key pillars of tourism—Accessibility, Attractions, and Amenities. Through initiatives like the Destination Challenge Project, we are introducing new attractions while upgrading existing ones. Our holistic approach ensures a seamless and enriching experience for travelers,” he states.
A Bold Vision for Kerala’s Tourism Future
Looking ahead, Minister Riyas envisions Kerala as a global tourism powerhouse. He lays out ambitious goals for the next five years:
“Tourism will soon become Kerala’s largest revenue generator, creating thousands of jobs and driving economic growth. Our vision is to establish Kerala as the world’s top beach resort destination, a premier hub for adventure tourism, a nightlife hotspot, and a global leader in wellness, Ayurveda, and medical tourism.”
Beyond conventional tourism, Kerala is focusing on women-friendly travel, tourism startups, and urban tourism innovations. Projects like ‘Illuminating Bridges and Buildings’ will add artistic elements to Kerala’s cities, enhancing the visitor experience.
From Student Leader to Cabinet Minister: The Journey of Mohammed Riyas
Minister Mohammed Riyas’s journey has been shaped by strong values instilled by his parents. His father, a former Police Commissioner, was known for his integrity and discipline, while his mother’s fearless nature influenced his straightforward approach to life.
Riyas’s political career began early when he joined the Student Federation of India (SFI) in the 6th standard. His leadership skills emerged by the 8th standard, solidifying his belief in the power of collective action.
Sports played a crucial role in shaping Riyas’s personality. A skilled chess player, he won the State B Chess Championship and even had the opportunity to play against Viswanathan Anand—an experience he cherishes.
Despite growing up in a diverse society, religious and caste differences never defined his friendships. “Back then, friendship came first, and everything else was secondary,” he reminisces.
His life took a dramatic turn when he was jailed following a student protest. “It was a turning point in my life—one that tested my resilience and conviction,” he recalls. This experience reshaped his perspective, making him more determined and grounded.
Reflecting on his journey, Minister Riyas believes that success is not solely measured by achievements but by the relationships built, challenges overcome, and lessons learned.
With strong policies, strategic investments, and a commitment to sustainability, Kerala is not just preparing for the future of tourism—it is setting the global standard.
Pic Courtesy: google/ images are subject to copyright
