THE INIMITABLE TWO PILLARS OF GOODWIN WITH GOLDEN STANDARDS!

Journey so far.

The directors believe that the foremost income a business acquires are the blessings of its customers.

There was always a fascination for Gold”, says the elder brother Sunil. The motivation to enter the field of Gold making and retail, comes from relatives who was in the same field for ages. The name, Goodwin, itself reflects the brothers’ ultimate purpose of life, to help and sustain others through their efforts. Their motto itself aligns to this, “Heart knows the value of relationships”.

Goodwin had 2 manufacturing units in Coimbatore initially, and used to sell gold in wholesale to areas like Bombay. The group then spread its wings and started its operations to Dombivili in 1996, when Sunil moved to Bombay and settled there. Sunil, with a much grateful heart, remembers his Guru, Mr. V G Nair, who helped them in many ways paving the foundation of this manifested empire. He was essentially instrumental in helping Goodwin develop in the initial stages, financially and with public relations. Goodwin used to be pro-active in making relationships with all regional samajams and associations around, which was contributory to make the brand reputed. Like any other established businesses, it took a lot of efforts and sacrifices to brand this name as it is now known. Both brothers stood hand in hand in cementing it to success. When they had 23 carat concept in Bombay, it was Goodwin who brought the concept and launched 916 gold ornaments in the district of Thane. In 2005, January 21, Goodwin started this fabulous saga with their first retail showroom. It was a gradual and evident growth from a single showroom to 11 in Mumbai, Pune, Kerala and now Kuwait. The 12^th branch is now being opened in Vashi in another 2 months. Both the brothers, they say, worked together with one heart to bring this brand to this level now.

It makes you think deeply when Sunil tells you about something that lacks in Gold –  He says, women love to adorn ornaments. Gold is indisputably an unavoidable part of those embellishments. However, unlike a rose flower, gold doesn’t emanate fragrance. Goodwin, through its impeccable service and loving staff, tries to rectify that lack in their product and fills their customer’s hearts with the real scent of gold – with Goodwin’s distinctive trustworthiness. A unique fragrance from a unique entity.

The Goodwin family.

Goodwin considers their staff their own family and vouches to believe them blindly. The group now has more than 800 employees who work harmoniously with the vision and objective and on achieving the company’s annual goals. Goodwin understands the need of continuous training for its employee base, and hence provides regular trainings on soft skills refinement and productivity. Employees are our first customers. As a part of keeping the employee lot happy, the management has derived a Staff welfare fund too. Goodwin always keeps in mind the delight of their employees and retain them to their job satisfaction. A Parents’ meet happens twice a year for the Goodwin family.

Goodwin stands strong with 125000 clients in North India. They believe that business is a by-product of maintaining genuine relationships with the customers. “We look at customers as God himself.” As part of their expansion plans, Goodwin group resolves to open up 25 new branches spreading across Maharashtra by 2020. Company runs effective Customer Care Centres now which focuses on particular areas of Maharashtra, and then expands their public relations around the centres. Mr. Sudheesh takes no chance in listening to advices, he takes it from anyone despite age, if it sounds sensible and practical. “Choose your product with much forethought; do enough market research before you launch your product; make sure your product has adequate space to get sold. Each customer would be looking for different service factors in your product. Have the wisdom to understand and provide that. Quality, Affordability and impeccable Service should be your dictum”. Goodwin today sponsors Hindustan Time’s Most stylish Awards.

Their take on the challenges and struggles faced through the journey.

Mr. Sunil Kumar retrospects those very struggling times when they planned to start retail outlets in Bombay. He says it still is challenging to get even an entry when we chose to open stores in some particular areas. They did not hesitate to work along elders and take their advice. Problems and challenges are sent by God only to strengthen us and improve thus. Only the braveheart can withstand.

Mr. Sudhish Kumar considers all challenges and hurdles as a tonic or a medicine that catalyses you to the next level of endeavour. In his life, both brothers together have faced many and overcome those valiantly. He reckons, that is how they have reached this summit bravely in this short span of life.

We shouldn’t say that there is no struggle after you have made it to a higher level in life. Every businessman goes through one or the other hassles in every stage of his entrepreneurial life. We learn to manage them better. No businessman has an absolutely smooth lifeThe management feels proud about their management style to “minimise the big issues and eliminate the small issues” with tactical approach to issues. The point is not to repeat a mistake once learnt, the elder brother Sunil says.

Continue