Tesla will wind down Cybertruck production at its Texas Gigafactory around mid-2027, CEO Elon Musk announced on Friday, marking a significant shift in the electric vehicle maker’s strategy following years of disappointing sales. The decision is expected to make room for increased production of the newly launched Cybercab, a key component of Musk’s ambitious robotaxi plans. Despite being introduced as a futuristic alternative to traditional pickup trucks, the Cybertruck has struggled to gain widespread market acceptance.
The Cybertruck, which began customer deliveries in late 2023, recorded sales of just 20,237 units in the United States last year, a 48% decline from 38,965 units in 2024, according to Kelley Blue Book. The figures fall significantly short of Musk’s earlier prediction of 250,000 annual sales. Its unconventional stainless-steel design, high production costs and regulatory challenges have restricted its appeal, particularly in international markets such as Europe. Industry experts have also pointed out that electric pickup trucks from competitors Ford and General Motors have faced similar difficulties in attracting American buyers.
Tesla’s decision signals a growing focus on autonomous mobility and artificial intelligence, with the Cybercab emerging as a central part of its future plans. Featuring butterfly doors and no steering wheel, pedals or mirrors, the vehicle is designed for fully autonomous transportation. Tesla began offering paid rides through a limited Cybercab fleet in Austin in September, although regulatory questions surrounding its safety certification remain. While the future of Cybertruck production beyond the Texas facility remains unclear, the move marks the end of an ambitious chapter in Tesla’s vehicle development as the company shifts its attention towards robotaxis and robotics.
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