Amazon is accelerating its push into ultra-fast delivery, rolling out 1-hour and 3-hour shipping options across multiple U.S. markets, including Los Angeles and Chicago, as it intensifies competition with retail rival Walmart. The move builds on the company’s broader strategy to boost shopping frequency and basket sizes by offering faster, more convenient delivery services. Earlier, Amazon introduced “Amazon Now,” a rapid delivery service promising groceries and everyday essentials in 30 minutes or less in select cities such as Seattle and Philadelphia.
The new 1-hour delivery option is now available for more than 90,000 products, including household essentials, toys, and personal care items, leveraging Amazon’s existing same-day delivery infrastructure. The service has been launched in major metropolitan areas as well as smaller cities like Boise, Idaho, while the 3-hour delivery option is already available in over 2,000 cities and towns. Perishable grocery delivery is also included in select locations, further expanding Amazon’s reach in the fast-growing quick-commerce segment.
To support these accelerated timelines, Amazon has introduced operational enhancements within its fulfillment network, including dedicated workstations, distinctive yellow package labels, and improved signage to streamline order handling. The premium service comes at an additional cost, with Prime members paying $9.99 for 1-hour delivery and $4.99 for 3-hour delivery, while non-Prime customers are charged $19.99 and $14.99 respectively. Amazon said the initiative aims to enhance convenience for customers while adding value to its Prime membership offering.
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